It's hard to stay more ethical than your competition - tactics that would never occur to you become pretty tempting when you see them successfully used against your own company.
That said, for every startup that did something a little shady to succeed, there's got to be another that went off the rails because it spent too much time focused on and fighting with its competition. Ninety-nine percent of my own 'competitor-focused' activity could've been much better spent on my own business.
That said, for every startup that did something a little shady to succeed, there's got to be another that went off the rails because it spent too much time focused on and fighting with its competition. Ninety-nine percent of my own 'competitor-focused' activity could've been much better spent on my own business.