Site is down for me so I have no idea if they addressed this in the article or not, but what's wrong with the `<video>` tag?
As a user, I greatly prefer that option since it lets me control playback (via the "show controls" menu option) whereas GIFs (and presumably also mp4 "images") don't.
the biggest draw back is the browser preloader and general performance. For cinemagraphs & clips this will be great. Anytime you want to add audio or pause/control playback, this will be the wrong solution.
> the biggest draw back is the browser preloader and general performance
So why can't we just fix that issue with the `<video>` tag? (Maybe with a `preload` attribute or something.) It just seems semantically incorrect to be putting videos in `<img>` tags (and yes, I realize this same argument applies to GIFs as well).
> Anytime you want to add audio or pause/control playback, this will be the wrong solution
I'm referring to me as a user showing controls even when the site has them hidden. Obviously as a developer I can always just choose to not use this feature and use a video tag instead.
As a user, I greatly prefer that option since it lets me control playback (via the "show controls" menu option) whereas GIFs (and presumably also mp4 "images") don't.