On: The World's Athletic Activity Mapped

[rljy]

Not at all. This is a good proxy for the activities of wealthy people who don't care about privacy. I'd be interested in this map if I wanted to know where to put up ads for overpriced energy bars. But this isn't a map of physical activity.

[notatoad → rljy]

It never claimed to be a map of physical activity. It's a map of athletic activity. i.e. the people who purchase overpriced energy bars.

[aw3c2 → notatoad]

The title was changed after I posted my rant. Previously it used a term like population or people (can't remember) including everyone which was stupid.

[j_s → rljy]

This is actually a great point about a highly targeted physical marketing opportunity.

I recently saw a small sign nailed to a tree on one of the thousands of back roads in the area that basically turn into a parking lot during rush hour.

I'm sure you would catch some flak for spamming on nature trails but normal streets are less offensive.

[outericky → rljy]

to be fair, strava has a free app option, nearly everyone has a smartphone these days (not just the wealthy), and running is pretty much one of the cheapest sports/pastimes/activities one can do.

[edit] I guess the items highlighted in the blog post probably require some coin...

[Buldak → outericky]

>running is pretty much one of the cheapest sports/pastimes/activities one can do

It is, but I suspect that runners still tend to be affluent. Just why is an interesting question.

http://www.runningguru.com/SM/Demographics.asp

[outericky → Buldak]

Interesting survey. Though I think the survey demographic is not representative of the general population.

Most people who run, or consider themselves runners or joggers don’t run 4.5 days per week and/or average 29.5 miles per week.

Interesting nonetheless thanks for sharing.