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They have an incentive to give you ads you will click on. If you're not going to click on it, then there's a disincentive to show it to you.



There are two possible transactions: selling you ads, or selling you to a better class of advertisers.

I see parallels to the 3rd class rail (or coach-class air) problem. If you improve the conditions of the lowest service class, nobody upgrades to higher levels of service. So the lowest class is intentionally bad.




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