But does the website itself where the ads are shown need to get consent?
How about this, what if I own a.com and embed an image from b.com (a completely different organization from me). And then b.com tracks the users' IP addresses, urls, referers, etc. Do I need to get permission for that? I'm not the one doing the tracking. Does b.com need to get permission for that? There's no opportunity for b.com go get permission, the user never is on a website controlled by them, there is never an opportunity to click an accept button for b.com . The user likely has never heard of b.com .
How about this, what if I own a.com and embed an image from b.com (a completely different organization from me). And then b.com tracks the users' IP addresses, urls, referers, etc. Do I need to get permission for that? I'm not the one doing the tracking. Does b.com need to get permission for that? There's no opportunity for b.com go get permission, the user never is on a website controlled by them, there is never an opportunity to click an accept button for b.com . The user likely has never heard of b.com .