These titles are driving me crazy. It's just something about some titles that you have to read ten times to understand. And usually, after reading the subtitle of the piece, you get the point.
I subscribe to some news sites (WaPo, The Guardian, NYT, The Economist) — they each have a much better hook than WSJ which just dumps you into this weird limbo. I wonder how successful this approach is versus the “5 free articles a month” approach others use or the “polite request” approach of The Gaurdian. Does anyone know?
If the problem is that you can't compete with a technology company, no aggregation of non-technological companies will fix that problem.
A bit like building stronger castle walls to fight damage from strategic bombing, to construct a bad metaphor.