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I thought that we would see a world where we would increasingly "mash-up" a solution using different services accessible through APIs. One where service and data providers would provide a programmable interface to their functionality (and data), perhaps in addition to their own user-interface.

It was conceivable for a time, however it didn't occur to me that doing so would mean no advertising dollars for them, unless they made their offering as "walled gardens".

Truly to me, it seems that "advertising, marketing and consumerism" are what makes the world go around.




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