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That's not an accurate summary at all. The message of the article is that good CEOs set a direction and then act as an immutable rudder with the aim of ensuring that the organisation stays pointed in that direction.



Doesn't a rudder...steer?


Ah, good question. The point is not that the CEO doesn't make any changes but that he/she makes changes to keep the overall direction constant!


You're completely right. And either way it's about $0.05 of old insight.




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