Sounds like they're really not used to people actually ordering from their site directly. I can imagine the prices are the suggested retail prices, which no retailer will actually end up charging.
> can imagine the prices are the suggested retail prices,
> which no retailer will actually end up charging.
I bought my Switch directly from Nintendo (well, sounds like it's actually via the Hut Group), and paid the RRP with free delivery. I didn't see any mainstream retailer (Amazon, Toys'r'Us, Tesco, etc) charging differently though.
I can't imagine mainstream retailers either price-gouging or discounting, unless a product's reaching its end of life or about to be superceded.