I think names like that (and Digital Restrictions Management and all the others) just undermine the seriousness of their position. They sound like the playground taunts of children.
In the term "Digital Rights Management", the "Rights" refer to the rights of the copyright owner, not the rights of a consumer licensee.
It's a lot like "Trusted Computing"- a surface reading might suggest it means the computer is "trustworthy" or dependable to the user, while it actually refers to a "Trusted System" in a security engineering sense.
