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pvg
on Oct 29, 2017
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Why Snapchat Spectacles failed
WITHOUT any initial hype (such as the Matrix)
The Matrix's promotion campaign included a Super Bowl ad.
cocktailpeanuts
on Oct 29, 2017
[–]
ad isn't hype
pvg
on Oct 29, 2017
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So the movie had a huge promotional campaign and nobody noticed or cared? It made $28 million on its opening weekend, 16% of its US gross. This isn't some unknown movie that built up in popularity as word about it spread around.
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The Matrix's promotion campaign included a Super Bowl ad.