I also don't think they "failed". I think it was all about positioning the compa...

snarf21 on Oct 29, 2017 | parent | context | favorite | on: Why Snapchat Spectacles failed

I also don't think they "failed". I think it was all about positioning the company as "not just a teen social app" to help with the IPO. The pitch is Snap is really a camera/picture/video company that happens to have a popular social media app.