On: Why Snapchat Spectacles failed

[mattkevan]

Not necessarily. A few years ago Blackberry, the corporate phone of choice, was super-cool with teenagers.

After the London riots there were lots of breathless articles about the menace of BBM and how the yoof were using it to plan their mischief.

[digi_owl → mattkevan]

Because BB messaging was exempt from data caps etc thanks to agreements between Blackberry and carriers.

I have seen similar outcomes when carriers have introduced unlimited calling plans "because teens only text", only for said teens to switch to calling en mass.