Yes, such analysis without data is just BS. I would have liked to see following data:
1. Was snapchat users advertised about this product frequently? If not then its failure in execution right there.
2. What was the conversion rate if they did?
3. Where there any user studies for people who did not convert? What was the distribution of their reasoning? Price, battery life, availability?
4. Was the video/photos uploaded through these glasses carried the advertise for the device itself?
5. What was the influence ratio (friends buying product after one friend bought it)?
The thing is that this idea like most ideas was good but execution probably wasn't. The whole trick behind blockbuster product is to understand failure in execution, fix them and reiterate. Never stop after the failure.
1. Kind of/yes. They had campaigns at certain times.
2. Low
3. idk
4. Yes, they did. It would say "taken with spectacles" and the format kind of advertized/demonstrated the product
5. No one I know besides me bought one.
The problem is no one cares about snapchat that much. The average user isn't taking it so seriously that they want to spend money on hardware like this, let alone charge it, set it up, take it around with them etc. If snapchat charged $0.10 to continue using it half their userbase might just uninstall.
1. Was snapchat users advertised about this product frequently? If not then its failure in execution right there.
2. What was the conversion rate if they did?
3. Where there any user studies for people who did not convert? What was the distribution of their reasoning? Price, battery life, availability?
4. Was the video/photos uploaded through these glasses carried the advertise for the device itself?
5. What was the influence ratio (friends buying product after one friend bought it)?
The thing is that this idea like most ideas was good but execution probably wasn't. The whole trick behind blockbuster product is to understand failure in execution, fix them and reiterate. Never stop after the failure.