It's interesting how on the other side Apple has succeeded with the Apple watch even though you need to recharge it every day. My guess is that it was highly priced and so seen as a "rich people" jewelry. Hence the market being driven by people who want to look rich.
I'm sure that if snapchat spectacles had been priced lower, every middle schooler would have gotten them. Driving the market/trend by mass adoption.
In terms of watch prices it is far from highly priced. I don't know anyone that would considering it "rich people" jewelry. I've had my Apple Watch for several weeks now and its usefulness has made it worth every penny. I especially love having cellular service and not having to take my phone with me everywhere I go.
But isn't the Apple watch useful? I definitely see the appeal of being able to see notifications without having to take out my phone.
I don't think it's worth the cost for me, but for those who just enjoy using technology and playing with the newest thing, I can see why you'd want one. Plus, I'm sure they make nice gifts.
I don't really buy that they're seen as rich people jewelry. It's less than an iPhone and priced like a budget or fashion brand watch.
Of course, this could be my bias showing! To me, the Apple Watch is cheap enough that you'd consider getting one as a gift for someone special, so not show-off expensive but just expensive enough. Indeed I've seen them given as such.
Apple watch probably combines function with form in a way that is probably very good value at its price point. I'd certainly consider buying one if only it worked with Android phones. I have airpods that works well with my Android phone that I consider a fantastic value buy.
I'm sure that if snapchat spectacles had been priced lower, every middle schooler would have gotten them. Driving the market/trend by mass adoption.