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Also, they didn't learn anything from the 'glasshole' phenomenon. The attention span of fishes.



Spectacles may have failed, but on the contrary, I think they made a whole different set of mistakes than Glass:

1. They specifically focused on the fashion-conscious aspect initially (e.g. the Karl Lagerfeld shoot), and purposefully tried to keep the specs away from the nerdy tech press. In the early stages this was actual really successful, and at the very least they got "fashion buzz" when Spectacles came out. 2. They highlighted that Spectacles have a big light go on when recording, which helped blunt some of the "creepiness factor". In fact, I think they did a largely good job of positioning Spectacles as "fun way to take video with friends" as opposed to Glass's "cyborg assistant" approach.


Glass was released in 2012. For the teenagers that Spectacles was being targeted at, 2012 is ancient history.


It's ancient history to me, and I'm not even a teenager. I can't believe it was 2012... I would have said 2005 or something. According to Wikipedia, it was actually 2013. Wow.


I’m guessing they took it into consideration but thought hey could do better.




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