Actually, I think it is more important to be aware of the issues and handle them than to set strict size limits. For example, a few years ago I lead a redesign project for a mobile web shop and the designer told me he was not allowed to include icons as our CIO had set the limit of the page size to 100k (including all images).
By the end of the project the page size was about 200k, but when the sales were ~20% higher (multi million $ shop) nobody asked about the size limit anymore.
So yeah, page size/load time is important, but please keep reflecting what you are doing. The best load times are no good, if (as a result) the UX is poor.
By the end of the project the page size was about 200k, but when the sales were ~20% higher (multi million $ shop) nobody asked about the size limit anymore.
So yeah, page size/load time is important, but please keep reflecting what you are doing. The best load times are no good, if (as a result) the UX is poor.