Everyone has their own experiences and opinions about paid advertising. For some businesses, it has worked wonderfully; for others, marginally more than a money sink. From what I gathered, Tyler did try paid advertising but it didn't work out and organic growth proved to be enough for him.
Personally, I would rather leave money on the table than trouble myself with another marketing channel to make more money than I already super-happy with.
Personally, I would rather leave money on the table than trouble myself with another marketing channel to make more money than I already super-happy with.