I think I may need to explain: TV is passive, you either watch it or not
The engagement in social networks comes from being actively participating
"Your opinion matters" they say
No, they don't
But the fact that you can argue with someone on the internet believing someone is finally listening to all the important things you have to say, keeps you there refreshing over and over
it's "someone is wrong on the internet" [1]
And it's highly addictive, especially for those people who feel powerless
The engagement in social networks comes from being actively participating
"Your opinion matters" they say
No, they don't
But the fact that you can argue with someone on the internet believing someone is finally listening to all the important things you have to say, keeps you there refreshing over and over
it's "someone is wrong on the internet" [1]
And it's highly addictive, especially for those people who feel powerless
[1] https://xkcd.com/386/