Heh...I had a similar take. My reaction on reading the title: "That's a dumb decision, why didn't they go with MLB Advanced Media?"
Then I read the article and found out they've just changed their name. Yawn...I guess "Disney makes smart, somewhat obvious decision" doesn't have the same clickbait appeal.
They're very well respected and the irony that a sport so adamant about tradition and history has led the way in sports streaming technology is not lost. Aside, BamTech built the WWE Network :D.
'Little known tech company' aka a multi billion dollar company. The only reason it isn't well known is because MLB while it owned them did not attempt to differentiate the branding or make it a standalone entity.
We gotta stop with this "little-known" story for tech companies that actually look like real companies (have customers, make a profit, etc). Just because a company doesn't land on the frontpage of TechCrunch doesn't mean it's not a legitimate contender for our attention.
I live in SV and it's amazing to me how myopic the world is here, and how it gets projected into the mainstream.
