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Thanks for clarifying. Hacking has strong connotations with having a smart individual doing the exploiting on purpose. Also, hacking has strong connotations with that purpose being cool, not evil.

But since you mean companies just following the market gradient - that is precisely what happens.

> So I guess my takeaway is that it doesn't hurt to treat current social networks and tech products like smartphones as adversaries. Just like it is reasonable to treat McDonald's and cigarette companies as adversaries. They were designed to deliver concentrated pleasure to your brain without regard to long term consequences.

This is the key. The goal of companies is to make money off you, not to do good to you. If doing good to you helps them make money, they will do it. If screwing you over lets them make more money off you, they will screw you over. This is obvious both in observational evidence and in theory (if you look at the incentive structures of the market economy), and yet some people still persist in the belief that companies do only what consumers want, and that consumers have any agency in this process.




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