Yes, especially given there's a proper BBC blog system (http://www.bbc.co.uk/blogs/internet). I wonder if the poster had permission to post this, or if it's just a personal blog. Hopefully he won't get in too much trouble if the latter.
We're trying out Medium as a blogging platform because it was seeming like the BBC Internet Blog wasn't reaching our intended target audience any more. Better to go where your readers are than expect them to come to you.
