I usually check reviews on Google maps and tripadvisor before making a decision on a multi-night stay, but for the 1 nights I can usually get by well enough with photos and the sites own reviews. Though for what it's worth, the hotels that offer the 10% discount for genius members on booking are usually real discounts, but it's about the only "real" thing I look at on booking.
Concur. I always cross-check on TripAdvisor. It sometimes feels obsessive, but on an expensive trip, a bad night can mess up several subsequent days. Hotels/Booking.com are selling, and many of the customers are not frequent travelers -- turkeys ripe for the plucking.