The market isn't vegetarians/vegans. Their ultimate goal is reduction of environmental damage and greenhouse gases. Why try to sell to someone who already doesn't eat meat? The company is mission-driven and it wouldn't contribute to their cause.
The market is also too small. Reminds me of the apocryphal story of the 2 shoe salesmen in Africa: 1 says bad news, no one wears shoes. The other says good news, no one wears shoes.
The market is also too small. Reminds me of the apocryphal story of the 2 shoe salesmen in Africa: 1 says bad news, no one wears shoes. The other says good news, no one wears shoes.