Not sure I understand your logic. Are you saying that these tactics aren't "dirty" because as human beings we are very susceptible to them? One would argue they are unethical precisely because of this. Or do you mean it's ok because everyone else does it?
As someone who stove to be "rational" in everything I did, and dismissed the power of emotions in human decision making, coming face to face with the effectiveness of persuasion made me realize that winning friends and influencing people was about speaking a language that resonated with actual humans. The way people behave and respond has been studied for generations - and the best salespeople in all realms either intuitively or deliberately have discovered what makes people lean one way or another. It's a huge mistake to dismiss the biases that define us, but rather we should embrace and understand their impact.
Well he’s calling for more education and awareness. It’s like Big Food. The entire CPG industry has been stuffing people with sugar, salt, and fat for decades, exploiting human nature. We are finally seeing society resist this as we have become educated about the dangers of sugar and salt consumption. Meantime, putting ethics aside, all the major food and beverage companies made hay for a long time until recently. What is ethical and what is money-making can be at odds for a long time before they converge (if ever).
