On: This is how you pitch a new piece of technology.

[ek]

I was going to try to find a YouTube clip of it, but I couldn't, so let me just recommend The IT Crowd episode 2.5, in which Moss invents the best bra ever known, except for a few fatal flaws which cause their pitch at the end of the episode to fail miserably.

[fragmede → ek]

Do you mean this one? http://www.youtube.com/watch?v=XoPbMMzrLss#t=2m21s

[ek → fragmede]

Yes. I laughed very hard when it caught on fire.