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One thing to keep in mind is that it's "just a TV show" and that it has the benefit of hindsight. They can look back at history and find the great (or the disastrous) ad campaigns and riff on those. They make it look like Draper (the pitchman in that clip) just knocks out those hits with just a few hours of brooding between sessions of drinking and screwing and being bad towards his wife. In real life, its a lot more random and not so easy.



I think you're missing the point. The point is that the technology isn't about the things, it's about the people and how it affects your life.

Nobody cares that the carousel is a wheel. Just like nobody cares that your phone has a 1gz processor, or that your display has 1080dpi. It's that a 1gz processor makes animations smoother or programs run faster so you can get things done. The 1080dpi is so that you can see your photos or video in life-like quality.


I think you mean 1080p, seeing as the iPhone 4's "retina display" is only 326 dpi.

Although I'd imagine a 1080dpi screen would look quite life-like.


yes, that is what I meant, though at the same time, the confusion in technology I think further proves the point.


The point is that the technology isn't about the things, it's about the people and how it affects your life.

Right. For example, the technology and social practice of a cable TV show can lead folks to incorrect conclusions about how to pitch technology.

Nobody cares that the carousel is a wheel. Just like nobody cares that your phone has a 1gz processor, or that your display has 1080dpi.

Uh... those are all false statements.

The 1080dpi is so that you can see your photos or video in life-like quality.

Sure. Or for some other purpose, depending on what you do. That's not what the linked clip is about, though.


You remind me of the scene from "The Graduate" where everyone is trying to tell Dustin Hoffman what to do with his life and someone says "Plastics. That's where the future lies." (Or something along those lines.) If I recall correctly, that bit was used (much, much later) in a commercial for plastics. I didn't know until later, from an older acquaintance commenting on it, that the scene was humorous and the suggestion of "Plastics" was viewed as a rather ridiculous thing to include at the time the film came out.


The advert was for Hanson, the junk-bond takeover conglomerate founded by a guy from the same town (in England) as me.




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