Mad Men has great lessons in the art of the high-concept pitch: giving the listener a compelling vision rather than being constrained to a conversation about sales numbers or product features. Funding a startup (or buying an ad campaign) should make the person writing the check want to tell everyone they know that the smart investment they just made is going to make the world a better place, not that they're going to beat the competition by x.y%.
aside: bought the Mad Men three-season box set to catch up before the upcoming season 4, but didn't realize I got a Chinese bootleg; producer's listed as Linsgate (sic), not Lionsgate. :)
I just watched the first episode of Mad Men and I'm hooked.