On: How To Make Sure People Will Remember Your Ideas

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The Dunning-Kruger effect actually started to become known on the web in 2006 that is when I read it on Damn Interesting: http://www.damninteresting.com/unskilled-and-unaware-of-it

I think recently though it hit internet pop status.

Sounds like a case of the The Baader-Meinhof Phenomenon http://www.damninteresting.com/the-baader-meinhof-phenomenon