I think that what needs to be addressed is the cultural idea that math and programming and "science stuff" is a male thing.
On a more abstract level, I think what needs to be addressed is the cultural idea that $FOO or $BAR are a $GENDER thing, especially considering what we're discovering about gender and sexuality. There's plenty of examples of women being pressured to not do X and men being pressured to not do Y because X or Y fall out of what are considered to be normal social behavior for their respective gender or sex.
How to address it? I don't know exactly, other than stressing the point, and making a point of not performing that type of implied discrimination yourself.
I'm a big fan of meritocracy in this regards -- if I'm looking for coders (or dancers, or drivers, or artists, or bakers, or whatever), I care about what they can and have accomplished, not what they look like or what their sex is. If I ever start my own company, I very well might make the application process (as) entirely anonymous (as possible) to enforce this.
On a more abstract level, I think what needs to be addressed is the cultural idea that $FOO or $BAR are a $GENDER thing, especially considering what we're discovering about gender and sexuality. There's plenty of examples of women being pressured to not do X and men being pressured to not do Y because X or Y fall out of what are considered to be normal social behavior for their respective gender or sex.
How to address it? I don't know exactly, other than stressing the point, and making a point of not performing that type of implied discrimination yourself.
I'm a big fan of meritocracy in this regards -- if I'm looking for coders (or dancers, or drivers, or artists, or bakers, or whatever), I care about what they can and have accomplished, not what they look like or what their sex is. If I ever start my own company, I very well might make the application process (as) entirely anonymous (as possible) to enforce this.