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On the topic of Apple he is spot-on, but the fact is Apple's PR team is untrained because Steve Jobs IS the apple PR team - every semi-crisis / etc he addresses personally.

I expect that with critical mass unfolding Steve will come to the rescue, but it illustrates how entirely and completely dependent on Steve Apple is - it's not just product design or inspiration . . .




out of curiosity, does steve hold it differently or does he use a bumper?


Someone holds it for him, but they are of legal age, do not work sweat shop hours (they work in shifts) and they pay taxes.


There was a WaPo article linked here a couple of days ago that included a sidebar photo of Steve during the keynote using the dreaded Grip of Death. :)


Someone should watch the presentation again and do an analysis.


It wouldn't surprise me in the least to see Steve Jobs somehow turn this genuine blunder to his advantage, for little cost to Apple, but even greater devotion from his fans. His handling of it so far has been pretty lame, but considering it's not really that big of a problem (there are simple solutions), he should be able to fairly easily knock another one out of the park and come out on top yet again.




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