Why is digital so conversation obsessed (clicks/purchases) and not focused as much on the branding values (CPM)?
I'm not in the profession, but my theory is that what can be measured, will be measured. However, and someone please correct me if I'm wrong, that doesn't mean that any digital strategy is more effective than any print/broadcast strategy from 40 years ago.
Keep in mind these are the people pushing for autoplay video.
I'm not in the profession, but my theory is that what can be measured, will be measured. However, and someone please correct me if I'm wrong, that doesn't mean that any digital strategy is more effective than any print/broadcast strategy from 40 years ago.
Keep in mind these are the people pushing for autoplay video.