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If you are founding CEO of a startup which fails honorably, or exits, investors and future team members pretty much ascribe all the good accomplishments of the company to you personally, and think you have a good shot at doing it again. A non CEO founder gets a lesser share of the resulting glory, plus way less name recognition.

Only rarely and with big successes will vp eng, product designer, non founding cto, etc get much cred from a startup. If it fails, ceo can usually easily get a job (sometimes as eir or though investor portfolio companies)




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