> Whatever comes next will take us back to those two pillars of the company, growth and monetisation. Growth can only come from connecting new areas of the planet.
This is a questionable assertion. Giant tech companies like Oracle and IBM don't tend to expand in this way, they make acquisitions of smaller companies, and use them to enhance the platform capabilities of the larger product.
I'm sure Zuck will be delighted if the "bottom billion" do all sign up and use Facebook, but they're never going to be massively profitable accounts.
Imo the acquisitions of Instagram and WhatsApp show the way that Facebook will go - Instagram adds a new and lucrative ad format, a profitable user segment and a base for adding in ideas from other platforms, such as Snapchat. WhatsApp builds out Facebook's graph and can be mined for intel.
This is a questionable assertion. Giant tech companies like Oracle and IBM don't tend to expand in this way, they make acquisitions of smaller companies, and use them to enhance the platform capabilities of the larger product.
I'm sure Zuck will be delighted if the "bottom billion" do all sign up and use Facebook, but they're never going to be massively profitable accounts.
Imo the acquisitions of Instagram and WhatsApp show the way that Facebook will go - Instagram adds a new and lucrative ad format, a profitable user segment and a base for adding in ideas from other platforms, such as Snapchat. WhatsApp builds out Facebook's graph and can be mined for intel.