Current valuation is 70 billion, Last known monthly active users is 40 million. Monthly spend per user is $50.
Meaning: instead of buying those users for 70 billion, a car company could offer each one of those users $1700 of free credits, or about 3 years of their typical use.
Considering that switching is as easy as installing some other app, I'm pretty sure they could buy marketshare for less than a 10th of that.
...and I haven't even factored in that the novelty of self-driving cars would probably make it incredibly easy to sign up users for whatever car company is first-to-market.
Current valuation is 70 billion, Last known monthly active users is 40 million. Monthly spend per user is $50.
Meaning: instead of buying those users for 70 billion, a car company could offer each one of those users $1700 of free credits, or about 3 years of their typical use.
Considering that switching is as easy as installing some other app, I'm pretty sure they could buy marketshare for less than a 10th of that.
...and I haven't even factored in that the novelty of self-driving cars would probably make it incredibly easy to sign up users for whatever car company is first-to-market.