If, like me, you wondered how Mediakix came up with the size of the influencer market size, there is an outline of their methodology in a previous post [1].
Essentially they looked at how many posts were tagged with one of a group of hashtags, used a $10 CPM, and extrapolated from there.
Essentially they looked at how many posts were tagged with one of a group of hashtags, used a $10 CPM, and extrapolated from there.
[1]: http://mediakix.com/2017/03/instagram-influencer-marketing-i...