I feel pretty comfortable if the seller's name is the manufacturer, and their inventory is full of stuff they manufacture, with a long history of positive feedback.
I get scared off by seller names that sound like alphabet soup, small numbers of sales and reviews (for a $5 item I'll chance it, though), and recent reviews suddenly changing for the negative.
And I'm really skittish about clothing, unless I know the brand. Too many times, I've gotten what was listed, technically, and it really isn't what I was thinking. T-shirts that look glorious but are really crappy iron-ons, shirts that look great but are really, really thin... that sort of thing. I don't want to go to a store, but I order brands I like and trust directly from them instead.
I get scared off by seller names that sound like alphabet soup, small numbers of sales and reviews (for a $5 item I'll chance it, though), and recent reviews suddenly changing for the negative.
And I'm really skittish about clothing, unless I know the brand. Too many times, I've gotten what was listed, technically, and it really isn't what I was thinking. T-shirts that look glorious but are really crappy iron-ons, shirts that look great but are really, really thin... that sort of thing. I don't want to go to a store, but I order brands I like and trust directly from them instead.