Pure marketing and zero professionalism it seems. A real person attempting pro will have real trainers. They will help him make plans that don't overstress his body in a way that kills his back in 5 years. Then you set goals that are hard but reachable, not outright impossible. Of course some "impossible" goals can be reached, but not without first achieving some goals from the "possible" category.
Correction: He did pay people to train him. That's different from hiring real trainers. See the word "real" in "real trainers"? It's part of their job to protect your key body parts during training.
Yeah there are like 100 who will claim that title and 2 who really earn it. You need to be a fanatic yourself (about anything, not necessarily the same topic) to understand who is a fanatic in his claimed area as well.
