Apple is making focused, strategic expansions into one new market every 3-6 years. They were a computer company, but in 2001 they introduce iPod and expand into MP3 players. In 2007, having dominated MP3 players, they expand into phones. In 2010 they expand into tablets. Apple wins every major extension and ends up--to this date--with only 4 major product categories (Mac, iPod, iPhone, iPad). And each of them is massively profitable. They're like a sniper, picking off market opportunities once at a time. Headshot. Years pass. Headshot. Years pass.
Microsoft, on the other hand, is just unloading shotguns at the hip.
Microsoft, on the other hand, is just unloading shotguns at the hip.