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Google is probably past an inflection point, they've still got plenty of upward momentum and almost certainly won't peak for many, many years. However, Google seems to have empire-itis just like any other big company. Eventually they'll start believing their own BS more than they will external truths, they'll become process bound and bureaucracy bound, they'll start to saddle themselves with more and more strategy taxes until they become increasingly like any other big company.

There's still time for that not to happen, but all the signs are pointing that way.




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