Can you think of a project, a product or a company that succeeded with a somewhat negative-sounding name (even if meant somewhat ironically or as sort of a renegade mentality)? I'm drawing a blank.... It's odd that I can't think of a single one though. Even among game studios, etc.
I can't seem to reply to the comment below me in response. But basically re:
Danger, one of the sample words you mentioned, is the name of a company that Microsoft bought.
That's why I asked the question. My thought is that there is a psychological excuse to have low expectations for a project, product, or company if it has negative connotations (and not 'making fun of' or 'humorous' connotations).
I've seen projects fail with clever negative titles (mostly via acronyms). Not because the developers were bad -- but because, I think, it might give the management or business side an excuse to look for failure. Or it may create other headaches psychologically for the people involved.
That's the only reason I asked the question. I admire people who take those risks. But it may be worth thinking it through. Or maybe not..
