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Apple only quote numbers when both of the following apply: 1) They beat the competition at that point on it 2) They can present it as a benefit to the UX

Current example: Resolution. They beat the competition, and they present it as a distinct experience benefit.

By and large, they neither strongly compete nor communicate numbers elsewhere. In fact they go so far as to obscure or hide numbers and instead focus exclusively on the quality and experience angles instead.

I'm not a fruit fanboy, but I do think that the way to play the numbers game is to show why they matter in ways that the layman can comprehend. On that front, if Google aren't using this advantage in the sunspiders tests to communicate on a user experience angle then they're missing the advantage of being ahead in the numbers game.




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