I disagree that it's marketing drivel. Wanting everything to be consistent is the entire reason I was driven to the Mac as a platform in the first place many years ago.
Being on a platform where users and developers care about exactly what shade of grey their menu bar icon was, or matching the platform characteristics, adopting system-wide services, making apps accessible, is very important to me.
You may not care, but that's how I choose a platform. It's not marketing, it's personal preference.
I'm going to push for iOS and macOS to develop in this direction by supporting developers who try their very best to make thoughtful and consistent software.
Your argument works against yourself: "cheap cross-platform apps are relevant to some, but we don't need the personal tastes of some precious souls to be mandated for all of us." (I'm not making this argument against you, but try to see how cross-platform is your own personal preference that you are trying to push onto others. In my opinion it degrades a platform even if you don't use any cross-platform apps.)
Being on a platform where users and developers care about exactly what shade of grey their menu bar icon was, or matching the platform characteristics, adopting system-wide services, making apps accessible, is very important to me.
You may not care, but that's how I choose a platform. It's not marketing, it's personal preference.
I'm going to push for iOS and macOS to develop in this direction by supporting developers who try their very best to make thoughtful and consistent software.
Your argument works against yourself: "cheap cross-platform apps are relevant to some, but we don't need the personal tastes of some precious souls to be mandated for all of us." (I'm not making this argument against you, but try to see how cross-platform is your own personal preference that you are trying to push onto others. In my opinion it degrades a platform even if you don't use any cross-platform apps.)