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I'll just recycle a comment from a few days ago, it's (un)surprisingly fitting:

"You know the rule, Apple ALWAYS gets a pass. No matter what they do, no matter how bad they treat their customers, no matter how awful their "upgrades" are, no matter how non-configurable and locked-in their products get over time, no matter the lack of innovation for the past 5 years, they always get a pass. Deal with it, that Jobs residue works its magic for a loooooong time."




That's not because of Jobs. It's because Apple customers are most of the people that will accept that kind of behavior.

Keeping that attitude means that Apple can not grow¹, but not that it will shrink.

1 - All the times they acquired a lot of market share, they weren't doing that.




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