Our current target audience are working professionals between the ages of 25-35. A lot of them invest in substandard products and get ripped off or just let their money lie in their bank accounts
Having said that we get users from a wide spectrum from older business professionals in small remote towns to students looking to start saving early.
Our power users understand various kinds of mutual funds, basics of asset allocation and know that direct plans will definitely earn more returns. These users would love Piggy's ease of use, automated portfolio tracking and powerful search and filter options.
