I have worked at a mobile ISP before. I don't know what VZW is doing here, but there are a few reasons you might run an experiment. Most often for me it was to troubleshoot a technical issue.
To try to get an idea of user behavior we would run "experiments" on previously collected data, i.e. rely on natural experiments - not change things and then see what happened.
In every case the experiments I was part of were to see if we could improve user throughput, not degrade it.
To try to get an idea of user behavior we would run "experiments" on previously collected data, i.e. rely on natural experiments - not change things and then see what happened.
In every case the experiments I was part of were to see if we could improve user throughput, not degrade it.