For the below paragraphs alone I think this article is more than deserving of the front page:
> Short of a supercar delivery, I have never witnessed such time and effort spent on a customer. Actually, that’s the jaded American in me talking. Power Renault Kattupakkam didn’t spend this time and effort. They devoted it. They invested it, in a way merely given lip service during the sales training most American salespeople allegedly get, and which clearly isn't building goodwill with customers.
> In the US, everything about the car ownership experience — from research to negotiation to delivery to service — has been utterly and depressingly commoditized. Any positive emotional relationship between sellers and buyers has been sacrificed on the altar of efficiency. With rare exceptions — generally limited to the ultra high-end — the American buying experience is a circle of resentment. It’s I want your time vs. I don’t have much time.
I'm tired of feeling jaded about the American car buying experience so hearing something like this is very refreshing.
It is so weird seeing all these comments focused on price, perceived lack of quality, or how the article is link bait. The most important comparison between that $4000 car and Tesla is in the sales model, the delivery, and what happens after.
I was fascinated by the priest coming in to conduct puja as part of ceremonially handing the car over to the new owners. While it probably won't fly in America, it is this blending of modern and traditional that is lacking when we commoditized everything.
> Short of a supercar delivery, I have never witnessed such time and effort spent on a customer. Actually, that’s the jaded American in me talking. Power Renault Kattupakkam didn’t spend this time and effort. They devoted it. They invested it, in a way merely given lip service during the sales training most American salespeople allegedly get, and which clearly isn't building goodwill with customers.
> In the US, everything about the car ownership experience — from research to negotiation to delivery to service — has been utterly and depressingly commoditized. Any positive emotional relationship between sellers and buyers has been sacrificed on the altar of efficiency. With rare exceptions — generally limited to the ultra high-end — the American buying experience is a circle of resentment. It’s I want your time vs. I don’t have much time.
I'm tired of feeling jaded about the American car buying experience so hearing something like this is very refreshing.