Here's a compelling case:
-- All big sites ban users from Comcast, Verizon, ATT every monday, explaining to them what Net Neutrality is, and that if they don't want to pay for special 'access' to sites like google/facebook etc the same way they have to pay for HBO, then they better contact their congressmen or their internet service provider and complain..
Something like: "I'm sorry your provider Comcast is against Net Neutrality, as a sign of protest you will be unable to access our content on Mondays until Net Neutrality is reinstated - here are some numbers where you can contact your congressman, senators, and comcast directly to complain.
Do that --and you'll have comcast/att/verizon BEGGING to get net neutrality brought back.
As much as that would be emotionally satisfying, I suspect that would be handing victory to Comcast et at., as they could claim the moral high ground of "we're just trying to best serve our customers".
One-offs raise visibility. Scheduling pain for people you're trying to convince that you're right will just make them resent you.
When cable companies and local channels have disputes--the local channel will err messages about their cable company, and sometimes will actually remove themselves from the company's channel lineup until issues are resolved. This would be no different... Or they could just have a horrible nag screen between every page load... you're using comcast they suck, contact them and tell them they suck and we'll remove this nag when net neutrality is re-instated
Instead, if you use the great firewall technique of just making the connection slow... and telling the customer that it's slow because their ISP doesn't support NN and how to fix it... then most users will blame their ISP for slowness, as usual.
Netflix did it to VZ when VZ refused to do more PNIs with NetFlix. NetFlix folded within a couple of weeks after VZ offered them a slightly better deal.
Something like: "I'm sorry your provider Comcast is against Net Neutrality, as a sign of protest you will be unable to access our content on Mondays until Net Neutrality is reinstated - here are some numbers where you can contact your congressman, senators, and comcast directly to complain.
Do that --and you'll have comcast/att/verizon BEGGING to get net neutrality brought back.