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If you follow this line of thinking, Apple, Microsoft, Tesla, SpaceX, Amazon and many others will also start to compete on the hiring software market.



No. I mean, recruiting is strategic everywhere, sure, but Google pioneered the Disneyland-style offices and perks since its early days. They always used their own software for recruiting as opposed to buying something off the shelf (of those you listed, I think only MSFT has their own thing for applicant tracking, and they were looking at options recently).


Should they not?




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