Promoting it to a room full of developers is not a "big push to consumers".
Robert Scoble is not really a consumer tech reporter either. He's more like a futurist. Most of the things he likes to talk about are things you can't buy.
Maybe because you got marketed to you are thinking it was consumer marketing, but consider that you were being marketed to as a developer not a consumer.
"If you followed the news at the time there was a ton of coverage in mainstream media with bold claims about how society was going to be transformed" You cannot control what the media decides to hype their purposes. It was not as if Google itself made those same claims - that wouldn't be confirmation that the goal of the product was to transform the lives of every consumer. If they were throwing a bunch of ideas around to see what sticks that is a far cry from a purportedly failed "massive consumer push"
They were marketing to developers, but they were marketing it as something that would be useful for consumer applications. They've admitted that that was a mistake, at least in the state Glass was in when it was introduced.
Robert Scoble is not really a consumer tech reporter either. He's more like a futurist. Most of the things he likes to talk about are things you can't buy.
Maybe because you got marketed to you are thinking it was consumer marketing, but consider that you were being marketed to as a developer not a consumer.